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Finally, alumni believed that their alma mater was not in the best position financially.Consistent with past studies regarding African American philanthropy, alumni in this study support the church almost four times that of the alma mater.Since contributions from alumni play such a significant role in the life of an institution, the question is "what can be expected from alumni giving at black colleges in the coming decades?" In response, this study sought to investigate the perceptions, attitudes, and giving behaviors of alumni donors at a selected group of HBCUs.

This lack of attention may be crucial to the very survival of HBCUs.

Therefore, the need for many HBCUs to garner financial support from its alumni is vital for their survival.

The purpose of this study was to improve on the knowledge and understanding regarding black college alumni as it relates to their alma mater and the philanthropic process.

Descriptors: Black Colleges, Donors, Alumni, Corporations, Private Financial Support, Institutional Advancement, Educational Finance, Fund Raising, Philanthropic Foundations, Surveys, African American Attitudes Palgrave Macmillan Ltd.

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